We can run a Design Sprint with you and your team to help you solve critical business problems and help collaboration start within your business.
The design sprint is a week-long process for answering critical business questions through design, prototyping, and testing ideas with customers.
Developed at GV, it's a "greatest hits" of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.
Here's Jake and John to explain in a short video:
We run the four-day design sprint, sometimes called the Design Sprint 2.0 - the update to the book. Efficiencies have been made and new hacks introduced to help teams achieve great work within not five, but four days.
The design sprint is best used to enable teams to design a new product, create a new feature or improve existing features.
The design sprint helps teams gain focus, work together and execute ideas quickly. It does without the endless debate cycle and compresses months of time into just a few days.
You may be building too many features without knowing whether each are successful. Validate assumptions and product ideas with your team without the expense and time of building and launching.
You may be worried about competitors innovating faster than you. Be competitive by executing quickly and enabling your teams to make decisions with confidence.
The Design Sprint is best used to enable teams to design a new product, create a new feature or improve existing features.
The four-day process enables businesses to gather clear data from real people, before making any expensive commitments such as building and launching.
Instead of the endless debate cycle, the Design Sprint compresses months of time and effort into just a few days.
We use a four-day Design Sprint with teams, only needing to be onsite and working together for the first two days.
Together, we understand the long term goal, define the challenges and produce a mass of solutions.
We curate and vote on the best solutions together, then define what should be in the prototype with a storyboard.
Once we know what we are designing, we create the prototype on our computers and setup the user test scenarios.
Testing the prototype with real people, we then use the feedback to create clear next steps in the form of a product backlog.
The outcome is a human-tested clickable prototype which is not a "wireframe" or a "mockup" - it looks and feels like a real website or app with the benefit of having been tested in real life.
You will also have a product backlog - a list of all the things that need to be done next.
The design sprint kickstarts innovation and allows teams to design new products, create new features or improve existing ones.
Once you have participated in the sprint, you will have a much clearer idea of what needs to happen next within your business to take things forward.
We like to use a second week to work in the feedback, iterate and polish the solution, working in anything like brand guidelines and getting things ready to share with your team. We call this the Iteration Sprint.
If the outcome of the Design Sprint is that the product is going straight into production, we’ll arrange a day to handover with your production team, ensuring everyone has what they need to execute the plan.
Etch Sprints have been running Design Sprints since 2017, but Etch Group has been part of the design business for the past eighteen years.
We're learning all the time, from interviewing the inventor of the Design Sprint Jake Knapp, to attending training events and gaining first-hand knowledge ourselves on how to run successful Design Sprints.
We also share a lot of what we know through articles, podcasts and social media, ensuring that we’re always offering as much value as possible upfront.